Very good read on being more innovative, aka creative:
"Your brain is wired to keep you alive"
“Innovation is about change….doing something different than you did previously….about trying something that you have not done before…”
The brain wants pains solved first.…innovation is not just about creating something new and different. It should solve a problem that people have.
Expertise is the enemy of innovation…don’t stop with the obvious answers. Keep pushing until you are out of ideas and then still push forward. Ask “who else has solved a problem like this?”
The brain wants solutions, not problems…however, in the world of innovation, the “problem” is actually more important.Ask better questions.
The brain craves commonality.Work with people who are not like you.
The brain sees what it believes.Avoid getting wed to your ideas by getting someone to play devil’s advocate. Refine your solution based on numerous perspectives, not just your own biases.
Your brain only sees a fraction of reality…opportunities are limited to your frame of reference.Sometimes you need to purposefully retrain the brain. Do/read/learn about things that are unrelated to your work. It opens up opportunities in places one would not have thought to look..
The brain [at times] thinks too much.Quiet that part of the brain through meditation, yoga, showering or any other relaxing activity.